Session #3: Getting the Word out: Publicity, Promotion, & Networking for Performing Artists.

You may be an artistic force of nature capable of taking the world by storm, but if no one knows who you are, you might as well be playing for your dog in the basement. In this course, participants will revisit and discover tools to help get their work out to the public. Topics will include publicity, press releases, blogs, low to no cost website creation, approaching arts writers and critics, local electronic media, social media, SEO, alternative marketing, and using data to inform publicity placements.

Presenter: Jenny Langer, East Coast Entertainment; Vocalist and Performing Artist.